Meet Edison. The skill that decides what your content is actually building towards.
Stop starting every Monday from a blank page. Get Edison free, and plan your next six weeks in one sitting.
Edison Editorial Executive is a free Claude skill that chairs the editorial meeting most businesses never hold. She interviews you properly, then writes the plan for your next four to eight weeks of content.
If every week starts with “what shall we post?”, this is for you.
You’re using AI to post consistently. Good posts, too. But you look back over the last month, and you couldn’t say what any of it was building towards.
The same three topics keep coming round. You took a position in one post and then took the opposite one a few weeks later, and nobody noticed, including you. Then a launch arrives, and the audience hasn’t been warmed up for it, because every post was written in isolation, the morning it was needed.
Every post is fine on its own. The problem is that none of them are adding up to anything.
There’s a calmer way to work, and it starts with deciding the direction before you write a word.
Say “run Edison”
and the next six weeks get decided
Every publication worth reading holds an editorial meeting. Someone sits down before any writing starts and decides the overall direction for the content being produced, what each piece is doing, and what the whole thing is building towards.
Most businesses never hold that meeting. They just post.
That’s the meeting Edison chairs. She interviews you one question at a time, and she brings a position with her reasoning attached rather than handing you a blank question and hoping. Where it’s a matter of good practice, she suggests. Where it’s a fact about your business, she asks and waits, because that’s the part only you can answer.
What you come out with is a Cycle Brief. A written plan for the next four to eight weeks that your weekly content session works from. So Monday stops asking “what shall we post?” and starts asking “what does week three need?”
WHAT EDISON DOES FOR YOU
When you run Edison, she will:
Interview you properly, one question at a time, and never hand you a multiple choice list, because a menu gets picked from rather than thought about
Set the arc: what this stretch of content is building towards, so each week adds to the one before instead of starting again
Name the belief shift for every week, which is the one thing your audience should think differently by the end of it
Map the awareness progression, so the cycle moves people from noticing a problem to being ready to act on it
Rotate your calls to action deliberately, instead of making the same ask every single week
Write you a production brief per week, so whoever creates, human or AI, starts from a brief rather than a blank page
WHAT SHE’LL ASK YOU TO BRING
The skill you’re getting is complete. The gap isn’t in Edison, it’s in what you feed her.
Edison is built to read your brand files first, so she only asks what she can’t already work out. If you’ve got your content strategy written down somewhere, she reads it, skips those questions, and the session is short.
Most people haven’t got that yet, and she’s built for exactly that. She’ll simply ask you the things she’d otherwise have read. Which means your first run is a proper sitting rather than a quick chat, and she’ll grill you. Block the time. It’s the good bit, because those are the questions nobody was making you answer.
After that it’s quick. She saves every brief, and the next time you run her she reads the last one first. She can see what you promoted, which angles and hooks you’ve already spent, and anything you said you’d cover and haven’t. So she only asks about what’s changed, and a cycle takes minutes rather than a morning.
Who This Is For
Edison is built for:
Service-based business owners who are the one deciding what gets published, and are tired of deciding it on the day
Coaches, consultants and course creators whose content is consistent but isn’t going anywhere in particular
Solopreneurs with a launch coming and no plan for warming the audience up before cart open
Marketers already using AI to write, who’ve worked out that the writing was never the hard part
You don't need to be technical.
You run Edison in plain conversation.
You don’t need a content strategy, a brand document, or a system already running. If you can talk about your business, you can plan a cycle.
Meet THE CREATOR OF EDISON – Loren Bartley
Hi, I’m Loren Bartley, founder of Impactiv8, where I help service-based businesses build profitable marketing systems in partnership with AI.
I’m known for making complex topics simple, practical and actionable. Since 2011, I’ve supported business owners through my AI Mega Success Academy, hands-on training programs and coaching to build stronger marketing foundations and smarter systems.
I built Edison because my content was consistent, but not shifting the dial as much as I wanted. I was publishing plenty, and if you’d asked me what it was building towards I couldn’t have told you. I’ve got more than 150 skills in my AI workforce now, and Edison is the one that sits at the very front of the content system, because nothing after her works properly until the direction is decided.
You’re in expert hands.
How It Works (Free Access)
Get Edison free, in three steps
Pop in your details below, and I'll send Edison straight to your inbox
Save the skill to Claude on your desktop (I'll show you exactly how, it takes about a minute) or your preferred AI tool of choice that uses skills
Type “run Edison”, answer her questions, and come out with your content planned for the next six weeks
From there, Edison will save every brief in one folder. Each cycle she reads the last one, so the plans get sharper the longer you use her.
Your next six weeks are one conversation away
A week of good posts isn’t a content strategy. Decide the direction first, and everything after it gets easier.
Get Edison free, and stop planning your content on the morning it’s due.
